In July, Bahe Township, Cangxi County, is filled with the fragrance of melons and fruits, presenting a scene of bountiful harvest everywhere. The Fengtang plums from Lüfeng Family Farm and the Cuiguan pears from Qiyang Agricultural Professional Cooperative within the area have successively entered the peak season for ripening and picking.

The picture shows ripe Fengtang plums on the branches at the farm.

Walking into the Lüfeng Family Farm in Bahe Township, the 100‑mu plum plantation is heavily laden with fruit — clusters of brightly colored, plump, and round plums hang on the branches, weighing them down. The farm adopts standardized and ecological cultivation practices, with meticulous care throughout the entire growth cycle: organic fertilizers are applied, physical pest control is implemented, and no ripening agents are used at any stage, ensuring that the fruit ripens naturally and retains its authentic flavor. The resulting Fengtang plums are crisp and tender, intensely fragrant, and full of juice, and their market reputation has been steadily rising.

As the plums enter the market in large quantities, the orchard is fully engaged in picking, sorting, and packaging. To guarantee uniform appearance and consistent quality, the base strictly carries out graded picking and categorized packaging. Workers carefully select and sort the fruit to preserve freshness to the greatest extent possible. The excellent quality has attracted many out‑of‑province buyers to place orders in advance and set up on‑site purchasing points.

The picture shows workers sorting and packaging Fengtang plums.

At the Qiyang Agricultural Professional Cooperative in Bahe Township, 80 mu of Cuiguan pears have also ushered in a bumper harvest. Through scientific management, this year’s pears are uniform in shape, smooth‑skinned, tender, juicy, high in sweetness, and low in residue — making them a high‑quality ecological fruit that is highly competitive in the summer market.

The picture shows a live‑streamer selling Cuiguan pears online.

In contrast to the plum business, which relies mainly on offline bulk wholesale, Qiyang Cooperative has adopted an innovative marketing approach by vigorously developing a new e‑commerce model to assist farmers. Live‑streamers go directly into the orchard for real‑time broadcasts, promoting the premium Cuiguan pears of Bahe Township. They pick, slice, and taste the fruit on camera, offering an immersive experience that fully showcases the pears’ ecological growing advantages and superb flavor. This quickly attracts a large number of online viewers who place orders — with a single live session generating over 500 orders.

Today, Fengtang plums and Cuiguan pears have become the signature premium agricultural products of Bahe Township. Going forward, the township will continue to strengthen its high‑quality fruit industry by optimizing planting standards, improving the supporting systems for production and marketing, and enhancing brand influence. These efforts will further broaden income channels for local residents and effectively boost comprehensive rural revitalization through the quality and efficiency upgrade of characteristic industries.

(Zhao Ning, Zhan Lei)

苍溪县白鹤乡“一李一梨”甜蜜上市

七月的苍溪县白鹤乡瓜果飘香，处处一派丰收景象。辖区内绿丰家庭农场蜂糖李、淇阳农业专业合作社翠冠梨相继进入成熟采摘旺季。

走进白鹤乡绿丰家庭农场，百亩蜂糖李种植基地硕果累累，一串串色泽鲜亮、圆润饱满的果实挂满枝头，沉甸甸压弯了枝条。基地采用标准化、生态化种植，全程精细化管护，施用有机肥料、推行物理防虫，全程不使用催熟药剂，保证果实自然成熟、风味纯正，产出的蜂糖李肉质脆嫩、果香浓郁、汁水充足，市场口碑持续攀升。

随着大批量蜂糖李成熟上市，果园内采摘、分拣、包装工作全面铺开。为保障果品品相统一、品质优良，基地严格实行分级采摘、分类包装，工作人员细致筛选、精细分拣，最大程度保留鲜果新鲜度。优异的果品品质，让大量省外收购商提前锁定订单、定点驻场收购。

在白鹤乡淇阳农业专业合作社，80亩翠冠梨也迎来丰收季。该专业合作社经过科学管护，今年翠冠梨果形匀称、果皮光洁、果肉细嫩多汁，甜度高、果渣少，是夏季极具市场竞争力的优质生态水果。 

相较于蜂糖李主打线下批量外销，淇阳农业专业合作社创新营销思路，大力发展电商助农新模式，主播走进果园实景直播，推介白鹤乡优质翠冠梨。主播现场摘果、切果展示、口感试吃，以沉浸式直播全方位展现翠冠梨原生态种植优势与绝佳口感，快速吸引大批网友关注下单，单场直播实现订单超500单。

如今，蜂糖李、翠冠梨已成为白鹤乡极具代表性的特色优势农产品。下一步，白鹤乡将持续做强精品水果产业，不断优化种植标准、健全产销配套体系、提升品牌影响力，持续拓宽群众增收渠道，以特色产业提质增效有力助推乡村全面振兴。

（赵宁 詹磊）