From May 8 to 10, the 2026 China Brand Day Sichuan event took place in Chengdu. Representing 39 less-developed counties across the province, Cangxi County brought its distinctive local specialties to the “39 Counties Bazaar” — a dedicated exhibition area showcasing the finest agricultural products from the region known as the “Hometown of Pears.”

A standout moment came when Cangxi Kiwifruit Co., Ltd.’s premium brand “Guimi” received official authorization to use the “Tianfu Famous Brand” logo, making it the first brand in Guangyuan City to earn this honor.

So what is “Tianfu Famous Brand”? It’s a high-end regional quality brand developed by Sichuan Province, awarded through a rigorous evaluation process covering five key dimensions: quality, innovation, management, brand strength, and social responsibility. Brands that earn this recognition may display the logo on product packaging and in marketing campaigns, helping boost brand visibility and market competitiveness.

Behind Guimi’s success lies a coordinated effort across multiple sectors in Cangxi. The County Market Supervision Bureau focuses on intellectual property protection, the Kiwifruit Industry Association leads the development of industry self-discipline codes, and the Kiwifruit Industry Research Center works on varietal breeding, standardized cultivation, and deep processing. Together, they have built a brand cultivation system that combines government regulation, industry self-discipline, and technical support — offering a replicable model for high-quality development of specialty industries in less-developed counties.

At the event, Cangxi’s signature products sold briskly, with intended contract value far exceeding expectations. The dual engines of brand building and IP protection are opening broader market horizons for Cangxi’s iconic local products.— By Xu Kunlin

【原文】苍溪地标产品“闺猕”闪耀中国品牌日

5月8日至10日，2026年中国品牌日四川活动在成都举办。苍溪特色地标产品作为全省39个欠发达县域特色产品代表，亮相活动“39市集”展区，集中展示梨乡优质物产风采。

活动现场，苍溪县猕猴桃食品有限责任公司旗下“闺猕”品牌成功获得“天府名品”标识授权，成为广元市首个获评该荣誉的品牌。

据了解，“天府名品”是四川省倾力打造的高端区域质量品牌，从品质、创新、管理、品牌、社会责任五大维度进行严苛评审。获评企业可在产品包装、市场宣传等环节规范使用专用标识，进一步提升品牌辨识度与市场竞争力。

近年来，苍溪多方联动、协同发力，县市场监管局着力知识产权保护；县猕猴桃协会牵头制定行业自律公约；县猕猴桃产业发展研究中心深耕品种选育、标准化种植、精深加工等关键领域，全县构建起

“行政监管+行业自律+技术支撑”的品牌培育体系，为欠发达县域特色产业高质量发展探索出可复制的新路径。

此次参展，苍溪地标产品现场销售火爆，意向签约额远超预期。品牌建设与知识产权保护的双轮驱动，正为苍溪地标产业打开更广阔的市场空间。（徐坤琳）

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图为顾客在展位了解产品

图为产品展示

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