In the midsummer season, orchards are brimming with fragrant fruits. The first batch of early-ripening pears in Cangxi County, Sichuan Province, has entered its harvest period. At the 100-mu pear orchard in Longmen Village, Baiqiao Town, the characteristic variety "Sucui No. 1" is making an early market debut. Leveraging a dual-channel sales model combining direct offline procurement and online livestreaming, the orchard is enjoying robust production and sales, injecting strong momentum into local farmers" income growth.

Photo: The planting base of "Sucui No. 1" early-ripening pears in Longmen Village, Baiqiao Town

In the early morning, the pear trees are lush with foliage, and the greenish, glossy "Sucui No. 1" fruits hang heavily on the branches, well-shaped and brightly colored. Workers strictly follow picking standards—gently plucking, handling, and packing to avoid skin damage. The fruits then go through grading, bagging for freshness preservation, and standardized packaging to ensure that every pear reaching the market is of excellent quality and outstanding taste.

To help these high-quality fruits from the countryside gain popularity and stand out in the online market, this year the orchard has tapped into the new rural e-commerce trend. Livestream hosts set up their broadcasts right in the pear orchard, offering immersive live sessions that showcase the quality advantages of the early-ripening pears, delivering fresh fruits straight from the fields to customers across the country.

Photo: An agricultural livestream host promoting the pears live from the orchard

It is reported that the Zhenguo Family Farm in Baiqiao Town, Cangxi County, is a key agricultural investment project introduced in 2021, funded by investors from Jiangsu Province. The farm covers a total planting area of nearly 500 mu, featuring five premium varieties: "Sucui No. 1," Honey Pear, Golden Pear, Autumn Moon Pear, and Cuiguan Pear. These varieties ripen at staggered times, enabling a sequential market release that effectively extends the local pear sales season. Among them, "Sucui No. 1" is an extremely early-ripening variety, with a planting area of over 150 mu.

Photo: Glossy green "Sucui No. 1" pears hanging heavily on the branches

Today, Baiqiao Town in Cangxi County has leveraged its early-ripening premium pear industry to forge a new path for rural revitalization—optimizing varieties to gain a first-mover advantage, expanding scale through demonstration effects, boosting sales via both online and offline channels, and providing nearby employment to stabilize incomes. To date, the town has developed over 6,100 mu of specialty fruit cultivation, providing jobs for more than 700 local residents and increasing per capita income by 4,500 yuan.

(By Liu Min and Wang Tao)