On the afternoon of April 10, a livestreaming event with a heartwarming mission took place at the Fairy Square of Lixianhu Wetland Park in Cangxi County, Sichuan. Titled "Blossoming Women in the Beautiful Pear Country," the event brought together local female entrepreneurs, women business leaders, and role models in rural development—all turning into livestream hosts to promote their hometown"s agricultural specialties. Their goal: help Cangxi"s farm products move from the fields to customers across the country.

At the product display area, the hosts appeared energetic and passionate, presenting local goods such as high-quality crispy pears, pear syrup, free-range eggs, and assorted dried products. According to statistics, the one-hour livestream attracted over 130,000 views. Short videos filmed by more than 30 female entrepreneurs received over 500,000 likes, significantly boosting the exposure and reputation of Cangxi"s agricultural products.

This "Blossoming Women in the Beautiful Pear Country" livestream event is not only a vivid example of how women in Cangxi are contributing to rural revitalization in the new era, but also an effective move to expand sales channels for farm products and help increase local farmers" incomes.— Zhao Ning

       【原文】四川苍溪：巾帼主播组团带货 助力梨乡好物走向全国

4月10日下午，四川省苍溪县在梨仙湖湿地公园仙子广场开展以“醉美梨乡 巾帼绽放”为主题的助农直播带货活动，众多巾帼创业者、女企业家、致富带头人化身带货主播，倾情推介家乡农产品，助力苍溪特色好物走出田间、走向全国。 

在特色农产品展销区，巾帼主播们精神饱满、热情洋溢，对着镜头展示梨乡优质酥梨、梨膏、土鸡蛋、特色干货等本土农特产品。据统计，1小时的直播累计观看人次超13万，30余位女性企业家代表拍摄的短视频点赞超50万人次，有效提升了苍溪农特产品的曝光度、知名度和影响力。

此次“醉美梨乡 巾帼绽放”助农直播带货活动，既是新时代苍溪女性助力乡村振兴的生动实践，也是拓宽农产品销售渠道，助力农户增收致富的有效举措。（文 赵宁）