At dawn, fruit grower Wen Duli examines rootstocks in Shuangpai Village, Yunshan Town. Two decades ago, he pioneered the cultivation of crisp red plums in Cangxi County by introducing 120 saplings from Yunnan. Today, his 0.67-hectare orchard bends under the weight of frost-coated crimson fruits, their crisp sweetness replacing the astringency of local varieties—a testament to Yunshan"s dedication.

Craftsmanship: From Pioneer to Self-Taught Expert

The fruit"s excellence stems from relentless quality pursuit. After discovering rootstock impacts yield, Wen spent years perfecting grafts. His innovation achieved "one trunk, three branches; fruiting one year earlier," attracting buyers from three provinces.

Fellow grower Wen Huaqing became a knowledge-sharing hub. Post-government training each June, his orchard transforms into a workshop demonstrating "open-center" and "umbrella-shaped" pruning: "Proper airflow ensures even coloring and sweetness!" His potassium-fertilizer "sugar-boosting formula" earns praise for clarity.

Unity: Small Gardens, Collective Strength

Yunshan"s success lies in collective wisdom. Growers adhere to "one finds buyers, all benefit," sharing channels to prevent underpricing. "No early harvesting!" stresses Xiang Fang of the Agricultural Service Center. Cooperatives enforce mutual oversight against short-sighted practices.

Dwarf trees enable elderly participation. "Managing orchards at home, my income rivals the young!" declares grower Wen Duhui. The town"s 133-hectare plum fields will yield 3,600 tons this year, boosting 1,200 households" income by 7,500 yuan each.

Brand Building: Valuing Perseverance

Rigorous standards forged the "Yunshan Crisp Red Plum" brand. Its consistent quality attracts buyers from 20 provinces, with annual output value exceeding 10 million yuan.

Upgrading continues—the unified "Yunshanba™" brand, operated through "government-cooperative-grower" partnerships, commands 20% premiums. As growers affirm: "Only with brand recognition can our hard-earned fruits reap true worth." (By Zhou Zixi & Wei Wenjin)

【原文】四川苍溪：运山脆红李用匠心与互助  酿出乡村振兴的“甜”

清晨薄雾中，四川省苍溪县运山镇双牌村果农文笃理仔细端详着一株脆红李树灰褐色的砧木。二十多年前，怀揣对“好李子”的执念，他从云南楚雄背回120株脆红李苗，成为全县“第一个吃螃蟹的人”。如今，正值八月脆红李成熟季，他身后10余亩果园里，沉甸甸的果实压弯枝头，紫红色的果子裹着一层白霜。摘下一颗，轻咬一口，脆甜爆汁的纯正滋味在舌尖蔓延——这是彻底告别本地李微涩口感的独特风味，更是运山人用汗水浇灌出的“甜”。

痴迷与坚守：从“拓荒者”到“土专家”的廿载求索

运山脆红李的“甜”，始于一群农人对品质的执着坚守。引进脆红李果苗只是第一步，文笃理很快发现，砧木选不好，“树大果子小，树小果子更小”，直接影响品质和收益。没有专家指导，他就自己摸索。寒来暑往，反复试验嫁接、观察生长，失败过、沮丧过，却从未放弃过。“就想让乡亲们都吃上最好的李子”这份朴素执念，支撑他从地道农民“琢磨”成远近闻名的“砧木专家”。他选育的砧木实现了“一干三支、早产一年”的效果，结出的脆红李个大味甜，更吸引四川、青海、新疆客商专程前来购苗。

在运山，像文笃理这样从实践中成长的“土专家”并非个例。文化清也是最早引进脆红李的果农之一。他不仅是种植能手，更成了“传帮带”的热心人，他常说：“技术捂在手里，果子再好也成不了气候。”每年六月下旬，当镇农技站的集中培训结束后，文化清的果园就成了“第二课堂”。他手把手教乡亲们“自然开心型”“伞型”修剪技巧，据他介绍，这样才通风透光，咱的脆红李着色才均匀漂亮、糖分才足！他还分享自己摸索的脆红李“增糖秘方”：精准增施钾肥、科学调控水分。果农们纷纷表示：“听老文讲，比看说明书还明白！”

互助与规矩：小庭园“抱团”闯出大市场

运山镇的庭院经济能多年蓬勃发展，秘诀不仅在于技术，更在于乡亲们抱团取暖的“共同体”智慧。

“一家找到收购商，几家一起卖”这是运山果农心照不宣的默契。销售时节，邻里间互通信息、共享渠道，避免单打独斗被压价的窘境。“村民们不到脆红李采摘期，坚决不采！”运山镇农业综合服务中心干部向芳介绍，早采果口感差，会砸了招牌。在专业合作社和家庭农场的引导下，果农们自发形成了对“不到采摘期就采摘”“相互杀价”等短视行为的监督和制约机制，好口碑、好价格，要靠大家一起守。

脆红李种植技术的普及也让这份甜蜜事业惠及更多群体。得益于低矮树形推广，老人也能轻松完成采摘和基础管理。“我这把年纪，在家门口就能管好脆红李果树，收入不比年轻人差！”双牌村文笃辉自豪地说。脆红李种植到哪里，全方位的农资服务和技术支持就跟到哪里，让“庭院经济”真正成为全民参与的富民产业。目前，全镇脆红李种植面积达2000亩，今年总产量预计突破3600吨，带动1200余户种植户实现户均增收7500元。

匠心与远见：擦亮品牌，让奋斗的果实更“值钱”

对品质近乎苛刻的追求和对市场规则的共同守护，最终凝结成“运山脆红李”的金字招牌。凭借纯正品质、稳定口感，运山脆红李赢得了市场信任，远销广东、浙江、北京等全国20余个省市，年产值预计突破1000万元。

这份匠心与远见，也体现在对未来的谋划上。果农们不再满足于零散售卖，而是积极拥抱品牌化。统一包装、统一标识的“运山坝”脆红李，正努力从地域特产升级为有辨识度的消费品牌。在“政府引导+合作社运作+农户参与”模式下，品牌共建日益成熟，品牌果溢价20％。大家深知，只有品牌响了，这凝聚着无数汗水和智慧的脆红李，才能卖出更好的价钱。（周子茜 魏文进）