The 2026 Ziyang Digital Smart Life E-commerce Festival kicked off on the afternoon of June 16, marking the official launch of Meizizi, Ziyang’s homegrown digital urban lifestyle service platform.
About Meizizi
Operated by Ziyang Meizizi Technology Service Co., Ltd., a wholly state-owned tech subsidiary under Ziyang Industrial Investment Group, Meizizi serves as an all-in-one hub for employee benefits and comprehensive daily life services for local residents. Far more than a simple e-commerce and group-buying portal, it positions itself as “the trusted life steward for all Ziyang locals”.
The platform’s long-term vision is to evolve into an indispensable core infrastructure powering Ziyang’s digital economy. Instead of striving to become an oversized, all-encompassing e-commerce giant, it aims to build a refined, community-focused urban lifestyle service ecosystem tailored to Ziyang’s unique needs.
Genuine, Fair Pricing Without Wasteful Subsidies
Breaking away from the industry’s common money-burning subsidy model, Meizizi leverages its state-owned backing to establish direct partnerships with brand owners and manufacturing factories. It eliminates markups from multi-layer distribution channels and excessive costly traffic marketing. By leveraging large-scale bulk procurement, big data-driven product curation and customized product development, the platform locks in competitive pricing and passes genuine savings to consumers via its “Honest Price” pricing strategy.
Rooted in Local Culture, Empowering Creative E-commerce
A standout feature of Meizizi is its commitment to boosting high-quality e-commerce growth through Ziyang’s indigenous culture and grassroots creativity.
It has rolled out a youth brand division centered on user co-creation: developing innovative consumer goods featuring Anyue lemons, and releasing dynamic digital collectibles themed on Anyue Stone Grottoes to revitalize traditional culture through digital technology.
The platform also curates four-season intangible cultural heritage gift boxes featuring signature local specialties, including Anyue lemons, Lezhi mulberry tea, preserved pork casserole and Baolian liquor. By integrating traditional delicacies and folk customs into modern consumption scenarios, Meizizi expands market reach for Ziyang’s distinctive local produce.
Two-Way Trade Circulation: Local Goods Go Global, Global Goods Come to Ziyang
Meizizi has built a two-way circulation framework: exporting Ziyang’s premium products out of Sichuan and introducing high-quality global goods into Ziyang.
- Outbound: It offers dedicated channels for showcasing, selling and brand incubation for local agricultural specialties, light industrial goods and cultural tourism creations, helping regional farm products transform into well-known regional brands.
- Inbound: Drawing on local consumption data, the platform delivers full-spectrum support for international and outside brands looking to set up operations in Ziyang.
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Multi-Terminal Access for Seamless Shopping
Meizizi is accessible across mobile app, WeChat mini-program and PC website. Centered on fulfilling residents’ aspirations for a better life, the platform is dedicated to delivering convenient, satisfying shopping experiences and thoughtful services to all users.
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公司电话：13980853305
